CONTAGIOUS by Jonah Berger

Contagious by Jonah Berger explains why some ideas and content go viral while others don’t. The book breaks down the key elements that make information, products, and messages shareable. Through real-world examples and psychological insights, Berger reveals how to craft content that spreads effortlessly across networks. Perfect for marketers, content creators, and anyone looking to build viral campaigns, Contagious provides actionable strategies that drive engagement and increase visibility. This book equips readers with the tools to create ideas that people are excited to share, ensuring lasting impact.

Chapter Names

1. Social Currency
   
2. Triggers
   
3. Emotion
   
4. Public
   
5. Practical Value
   
6. Stories